“Fundraising is everyone’s job.” We hear this all the time. But is it actually true? Let’s unpack the tension behind that idea.
When fundraising sits with one person, it often becomes unsustainable. But when it’s labelled as “everyone’s responsibility” without clear explanation about what that means, it can quickly become no one’s job at all.
Strong organisations understand that fundraising is a shared effort, with clearly defined roles across teams; from programme delivery to leadership. At the same time, there is still a need for a dedicated fundraiser to drive the process, build relationships, and bring it all together.
